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Log website chat enquiries in Google Sheets

Each enquiry your AI chat agent collects is added as a new row, building a log your team can sort, filter and share. See at a glance which visitor questions went unanswered.

Sending enquiries to your tools is part of the Starter, Business and Scale plans. On Free, enquiries wait in Hazelchat. See pricing.

Google SheetsFictional sample

Date
2026-10-17T09:30:00.000Z
Name
Alex Example
Email
alex@example.com
Message
Could you fit a team of 12 on Friday evening?
Last question
Do you take group bookings?
Answered
answered
Website
https://your-business.example
Link
https://app.hazelchat.co/#contacts/…

What arrives in Google Sheets

Zapier’s public template “Create Google Sheets rows for new Hazelchat enquiries” starts from Hazelchat’s New Enquiry trigger. This is what it puts in Google Sheets:

In Google SheetsFrom the template
Drive, spreadsheet, worksheetYou pick them after connecting Google.
ColumnsNot pre-mapped. Google Sheets shows a sheet’s columns only after you pick it, so give the sheet the headers Date, Name, Email, Message, Last question, Answered, Website and Link, then map each one to the field of the same name.

Conversation transcripts and your agent’s answers never leave Hazelchat. The link opens the enquiry and its conversation there.

Set it up in four steps

  1. In Hazelchat

    Switch visitor details on

    In Hazelchat Settings, switch visitor details on and leave capture running, so visitors can leave an enquiry.

  2. In Hazelchat

    Create an API key

    Create an API key in the Settings card for Zapier and copy it. It is shown once.

  3. In Zapier

    Open the template

    Open the template in Zapier, connect Hazelchat with that key, then connect Google, pick your sheet and map each column.

  4. On your site

    Test, then turn it on

    Leave a made-up enquiry in your chat, check what arrives, then turn the Zap on. Hazelchat marks each enquiry it sends.

Good to know

  • Visitor text in cells

    A message that starts with =, +, - or @ may be read by Google Sheets as a formula. Keep this log in its own spreadsheet, apart from sheets with figures or private data.

  • Counting unanswered questions

    The Answered column holds the word answered or unanswered, never the answer itself. It says whether your agent answered the visitor’s last question before they left their details.

Every field the trigger sends

You can map any of these in the Zap, as well as or instead of the template’s choice.

FieldWhat it holds
idThe enquiry’s id in Hazelchat
created_atWhen the enquiry was saved, as an ISO time in UTC
nameThe name the visitor typed
emailThe email address the visitor typed
messageThe visitor’s note, which may run over several lines
websiteThe website the chat ran on: yours, not the visitor’s
last_questionThe visitor’s last question before they left their details
answeredanswered or unanswered: whether your agent answered that question, never the answer itself
enquiry_urlA link to the enquiry in Hazelchat
utm_source, utm_medium, utm_campaign, utm_content, ad_click_network, referrer_host, chat_started_on and chat_opened_viaWhere the visitor came from and where the chat started, each only when the visitor’s browser reported it

There is no phone, company or consent field. Name, email, message and last question are what the visitor typed: treat them as untrusted text, and escape them before using them in HTML or email templates.

Other ways to send enquiries

Prefer n8n? Start a workflow with the Hazelchat Trigger and add n8n’s own Google Sheets node after it. Hazelchat publishes no ready-made n8n workflow for this; the n8n guide covers the trigger.

The same trigger has public templates for Slack, HubSpot, Trello and Microsoft Teams. The Zapier guide covers the trigger for unanswered questions, the enquiry search and the draft-answer action.

Your data controls still apply

Enquiries go to Zapier (US) and on to Google Sheets. Pausing capture, turning visitor details off or leaving the paid plans cancels pending deliveries. Revoke the key to stop them.

Deleting an enquiry in Hazelchat cannot remove the copy already in Google Sheets. Delete it there separately.

Every new enquiry, in Google Sheets.

Build your AI chat agent first, from your own pages. Send enquiries on once it answers well. See all integrations.